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1. How likely are you to participate in craft classes/workshops?
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Very likely
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Somewhat likely
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Not likely
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2. Did you participate in a craft class/workshop in the past year?
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Yes
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No (Skip to question #7)
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3. What type of classes/workshops did you participate in during the past year? (check all that apply)
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Needlecrafts
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Home décor
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Scrapbooking
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General crafts
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Floral arranging
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Gift giving (bows, wrappings, cards)
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Candle making
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Soap making
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Cake decorating
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Wire crafting
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Ceramics
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Other
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4. On average, about how many participants were in a class??
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Fewer than 10
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10-20
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20-30
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More than 30
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5. Did you purchase materials as a direct result of attending a craft class/workshop in the past year?
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Yes
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No
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6. What time of the year does your local craft store offer craft classes/workshops?
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Winter
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Spring
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Summer
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Fall
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Holiday season
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Year round
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No classes offered
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7. On average, how often do you shop at your favorite craft store?
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Once or twice a week
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Once or twice a month
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Once or twice a year
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Other
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8. What are the most important factors you look for when shopping at a craft store? (check your top 3)
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Convenience
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Price
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Sales
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Promotions
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Variety of items
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Variety of brands
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Good customer service
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Availability of craft classes
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Activities for kids
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Project ideas
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Location
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Other
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9. Where do you purchase your craft products? (check all that apply)
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Craft chain store
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Independent general craft store
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Specialty craft store
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General superstore
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Internet
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Catalog
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Other (e.g. Dollar Store, Wholesale, etc.)
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10. On average, about how much money do you usually spend during a visit to the craft store?
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Up to $10
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$11-$20
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$21-$30
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$31-$40
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$41-$50
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$51-$60
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More than $60
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$75-$500
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11. For which craft activities do you typically buy materials? (check all that apply)
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Art/drawing
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Beading/beads
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Cake decorating
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Candlemaking
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Candy making
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Ceramics
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Crocheting
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Cross-stitch
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Decorative Painting
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Doll Making
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Embroidery
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Floral Arranging
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Framing
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Jewelry making
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Knitting
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Leather Crafts
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Macrame
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Needlepoint
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Fabric painting
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Home decor painting
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Paper crafts
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Potpourri/fragrance making
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Quilting
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Rubber Stamping
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Scrapbooking
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Apparel sewing
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Craft sewing
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Stenciling
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Wedding/bridal crafts
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Woodworking
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Wreath-making
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Other
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12. How many hours per week do you spend involved in craft/hobby activities?
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Less than 1
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1 - 5
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6 - 10
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11 - 20
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21 - 30
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Over 30
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13. What is your family income range?
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Under $15,000
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$15,001-$25,000
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$25,001-$40,000
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$40,001-$60,000
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over $60,000
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14. What is your age range?
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Under 20
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20-29
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30-39
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40-49
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50-59
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over 59
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